FRIDAY, JANUARY 20, 2012
 There are many ways to drive more clients to your business. You can try marketing and networking, word of mouth, referrals, discounts, coupons and countless other tried and true methods. Two very simple ways that contractors can ensure they get more clients and close more deals, while also protecting themselves, is by having insurance and being bonded.
Insurance
When a contractor has insurance, would-be clients know that the contractor is concerned about keeping their clients and their business safe. When a contractor is concerned about safety at that level, there is an unspoken confidence placed in his or her work. The kinds of insurance that contractors should concern themselves with include:
- General liability: The worksite is a minefield of risks for anyone who stumbles through it. When a contractor has liability coverage, it provides protection for property damage and bodily injuries caused by the work and environment. Although, if the event was the result of poor workmanship or defects it will not be covered.
- Worker’s compensation: If you hire employees, then you must either buy worker’s compensation insurance or self-insure the risk with your own capital. Since worker’s compensation pays your employees’ salary and medical costs when they are unable to work due to an injury obtained on the job, and also prevents you from being sued for damages except in cases of gross neglect, it’s probably best to allow the insurance company to cover those expenses. Your clients will also appreciate the detail since they won’t worry about you having financial trouble and being unable to finish contracts if someone is injured.
Bond
A bond is insurance against some contract breaches. It protects your clients against any inability you may have in meeting the conditions you set out in your contract. Not only is this protection in and of itself a selling point for would-be clients, it’s also a selling point that an insurer, who has thoroughly vetted you and assessed your risk, believes in you enough to back the bond.
If you want to close more clients by getting the right insurance and bonds, let us know. The agents at McFarlin Insurane Agency can work with you to develop a plan for Maryland Business Insurance that works with your budget and comforts your clients.
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